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Field Team Communication Initiatives

Before a field team can execute they must be aligned on strategy and course. But before they can be aligned, corporate must be clear. We have experience in creating a communication compass.

  • Video Marketing

  • Strategy development. Planning. Logistics. Script writing. Talent selection. Lighting. Wardrobe. Set design. Project management. Executive production. Editing. It's involved.

  • Content + Positioning

  • Based on our research of the product, category and trends, we determine the most important facts to communicate - and we communicate nothing more.

  • Promotions + Incentives

  • Objective. Forecast. Legal. Online programming. Oversight. Tracking. Reporting redemptions. Reporting fulfillment. Development and delivery of point of purchase assets. Measurement. It takes a spreadsheet wizard with the project management skills of a four-star general to pull it off. And we do. Everyday.

  • Mobile + Online Training

  • ASP.NET, PHP, HTML 5, CSS 3, jQuery - these may not be your primary languages but they are ours. Insider's technical expertise provides the foundation for the training initiatives we deliver in mobile apps, proprietary training portals, and inventive LMS courseware.

  • RESEARCH

  • ANALYSIS

  • RECOMMENDATIONS

  • Strategy Development

  • In-depth research into product and category trends; objective analysis of the competition and sales data. This is the basis for the development of all marketing strategies.

  • MARKETING IS A SCIENCE. MARKETING IS AN ART.
  • It's a debate as old as the field of marketing itself. But why choose sides when you can have the best of both worlds? Since 1994 we have provided the perfect mix of experienced right- and left-brained thinkers, dedicated to developing smart, creative strategic solutions that meet your goals.

  • Strategy Development

  • Utilizing visual concepts advances the understanding, consensus and timeliness when executing the marketing strategy.

  • Mobile + Online Training

  • A proprietary training portal, LMS courseware, or a mobile app - the development of your platform is all science. But how we connect the content with your sales team's goals is where form meets function.

  • Promotions + Incentives

  • Developing a relevant promotion, an effective call-to-action and balancing it all with return on investment is a bit like modern art: it might look a little crazy but it's brilliant.

  • Content + Positioning

  • The perfect combination of words used to succinctly communicate a product's key benefits. It's an art form.

  • Video Marketing

  • Your product story told in a compelling, entertaining manner in 30 seconds. Is that awesome, or what?

Field Team Communication Initiatives

Motivating a field team of 25 - 100 unique personalities to all march in the same direction requires the perfect combination of art and science (and a whole lot of patience).

  • FIELD TEAM COMMUNICATION INITIATIVES
  • SCIENCE
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  • VIDEO MARKETING
  • SCIENCE
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  • CONTENT + POSITIONING
  • SCIENCE
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  • PROMOTIONS + INCENTIVES
  • SCIENCE
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  • MOBILE + ONLINE TRAINING
  • SCIENCE
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  • STRATEGY DEVELOPMENT
  • SCIENCE
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  • STRATEGY DEVELOPMENT
  • ART
  • |
  • PROMOTIONS + INCENTIVES
  • ART
  • |
  • MOBILE + ONLINE TRAINING
  • ART
  • |
  • CONTENT + POSITIONING
  • ART
  • |
  • VIDEO MARKETING
  • ART
  • |
  • FIELD TEAM COMMUNICATION INITIATIVES
  • ART
  • |