Who Needs Otto®?

Sales Directors


Your company needs to move last season’s product to clear the way for new models.


Launch a multi-tier sales incentive that focuses on selling older SKUs.

How it works:

After discussing your program needs, Insider Marketing develops a solution to meet your specific sales objectives. We determine the appropriate incentives, with award values customized to motivate participants, from distributors to sales reps.

Next, we develop the creative assets and mobile-first site that feature integrated sales messaging to align your internal and external teams on program objectives.

Participants record their progress and engage with real-time leaderboards that foster competition between team members and regions. Instant rewards keep your teams motivated, while larger prizes spur them to reach sales milestones. You can adjust the incentives and participating products, as needed, to deliver your desired results.

Program owners get 24/7 reporting via custom dashboards, with visual analytics that highlight actionable program drivers and the ability to filter reports by region, store, or even rep.


Why Choose Otto?

More than a software platform, OTTO is part of a suite of expert services to help you create, execute, and fulfill effective incentive programs. Developed by Insider Marketing, OTTO is backed by over 22 years of expertise serving Fortune 100 companies like these: